The ambivalence about global warming evident in self involved models in these adverts by Diesel is interesting. Are they appealing to the 'whatever' generation who have inherited a decimated planet? Is the adverising company simply cashing in on the latest 'green' fad?
Far from being about raising awarenesss, this campaign raises antipathy. We are accustomed to the ad industry targeting our insecurites and vulverabilities, does this one target our deep, collective, current anxiety; that the earth will no longer sustain us.
'Oh no! No more planet! So long as we look sexy, who cares?!'
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